Campaign Manager 360

Campaign Manager 360 saves time with cross-channel ad management to maximize insights and optimize media and creative performance across digital campaigns

 

Optimize your ad campaigns with Campaign Manager 360 analytics

GET ACCESS TO CM360 GET CM360 PRESENTATION
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    100 CUSTOMERS
    100 CUSTOMERS
    already use Champaign Manager 360 with Admixer Advertising
    400M IMPRESSIONS
    400M IMPRESSIONS
    analyzed by the platform per month
    GMP PARTNERS
    GMP PARTNERS
    since 2016 Admixer is a partner of Google Marketing Platform
    TEAM OF 11 EXPERTS
    TEAM OF 11 EXPERTS
    certified with Google Marketing Platform

    ADVANTAGES OF CAMPAIGN MANAGER 360

    Impressions and clicks tracking

    Campaign Manager 360 verifies the quality of advertising campaigns: tracks possible fraud impressions or accuracy of impression depending on the initial ad campaign settings

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    IMPRESSIONS AND CLICKS TRACKING

    Through the Campaign Manager 360 pixel, you can monitor the following quality parameters:

    • the congruity of impressions/clicks number to the declared
    • the detection of fraud-impressions/clicks and their volume in the ad campaign
    • compliance with the initial campaign settings: frequency cap, geo, devices, etc.
    Сreatives rotation automation, brand safety and viewability control

    With the AdServer function in Campaign Manager 360, you can set creatives rotation with automatic optimization strategies, adjust a single frequency cap for video ads, control the content environment of the ad display through brand safety classifiers, and collect statistics on viewability of impressions.

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    СREATIVES ROTATION AUTOMATION, BRAND SAFETY AND VIEWABILITY CONTROL

    Additional features of the AdServer function:

    • Set up targeting options for creatives: 1st party audience, geography, frequency cap, URL, device types and content categories
    • Adjust rotation of creatives: set priorities in rotation between ads, set the sequence/scenarios for creatives display
    • Brand safety: limit the display of your creatives in the insecure content categories, access the brand safety report with impressions breakdown by content classifiers
    • Overall reach: a variety of reports on campaign reach indexes with possible detalization on different reach levels – advertiser, campaign, site, creative, etc., both in cookies and in real users
    • Viewability and duration of contact with an ad: detailed statistics on different viewability indicators, including active view reach
    Detailed analytics for display and performance campaigns

    Detailed reports and their flexible configuration in Campaign Manager 360, allow thorough analysis of ad activities effectiveness for further optimization

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    DETAILED ANALYTICS FOR DISPLAY AND PERFORMANCE CAMPAIGNS

    For display campaigns, Campaign Manager 360 helps implement:

    • analysis of different traffic channels’ intersection, including YouTube
    • frequency distribution of impressions
    • statistics in unique cross-device users, not just cookies

    For performance campaigns, Campaign Manager 360 helps implement:

    • deduplication analysis: tracking actions in display and search advertising, as well as in social networks and mobile applications
    • attribution modeling: setting up a set of rules by which conversions are credited to a particular channel in the user’s journey
    • post-view analysis: analysis of conversions not only by last-click but also view-through (impression without click)

    OUR SERVICES

    Self-service
    Self-service

    Full access to the Campaign Manager 360 used for adserving and tracking settings

    GET ACCESS
    Get access to Campaign Manager 360

      Full-service
      Full-service

      Full range of services for setting up and optimizing advertising campaigns in Campaign Manager 360 with the help of certified experts

      ORDER SERVICES
      Application for Campaign Manager 360 services

        Consulting
        Consulting

        Providing corporate trainings, advising on emerging issues, and conducting full support for our customers on the product

        TAKE TRAINING
        Application for Campaign Manager 360 training

          WHO, WHY, WHEN?

          Who can use Campaign Manager 360?
          Who can use Campaign Manager 360?
          • Advertisers with media campaigns
          • Media agencies
          • Advertisers with performance campaigns
          • Performance agencies
          Why use Campaign Manager 360?
          Why use Campaign Manager 360?
          • Cross-channel measurements
          • Display campaigns optimization
          • Performance campaigns optimization
          • Customization and analysis of deep attribution
          When use Campaign Manager 360?
          When use Campaign Manager 360?
          • Reach in real users
          • Audit of targeting settings
          • Audit of inventory quality
          • Conversion analysis

          HOW WE WORK

          -1-
          APPLY

          Fill in the form on the website

          -2-
          SIGN THE CONTRACT

          Coordinate and sign the documents

          -3-
          CREATING ACCOUNT

          Within 2-3 days you get access to the account

          -4-
          PROVIDING SUPPORT

          We send educational tutorials and help with Сampaign Мanager 360 initial set-up