ADMIXER GMP TEAM SERVICES

Admixer offers access, implementation, training, and support for Display & Video 360, Campaign Manager 360, Search Ads 360, Analytics 360, and Studio.

Admixer is a leading digital marketing player. Our specialists have wide experience and the latest information about new products in the programmatic market. Our team can help you to organize and optimize your marketing efforts in one integrated platform.

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      BASIC SERVICES OF ADMIXER GMP TEAM

      • Providing access to the GMP platform
      • Technical support
      • Campaign management consulting and guidance
      • Connecting platforms and analytics systems
      • Integration of GMP products
      • Setting up search campaign optimization strategies
      • Creating tracking pixels

      ADDITIONAL OUTSOURCE EXPERTISE FOR SOLVING COMPLEX MARKETING PROBLEMS ON PAID BASIS

      • Expertise in GMP products for agencies and advertiser’s in-house teams
      • Setting up and customization of advertising campaigns in DV360
      • Campaign automation
      • Detailed analysis of conversions
      • Reporting automation
      • Statistics optimization and Big data analysis
      • Implementation of media campaigns of any complexity and tracking their activity
      • Optimization of search campaigns and control of programmatic purchases

      DISPLAY & VIDEO 360 - PROGRAMMATIC PLATFORM FOR ADVERTISING CAMPAIGNS PURCHASE AND OPTIMIZATION

      Services for conducting advertising campaigns and optimization in DV360
      Services for conducting advertising campaigns and optimization in DV360
      • Prepare and launch advertising campaigns
      • A/B tests
      • Optimization
      • Reports
      • Turnkey services
      • Brand lift
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      ADVERTISING MANAGEMENT AND OPTIMIZATION SERVICES IN DV360

      Prepare and launch advertising campaigns

      • Detection of relevant inventory in DV360
      • Media planning of advertising campaigns
      • Selection and optimization of creatives based on KPIs
      • Setting up DDC – dynamic creative technology
      • Developing creatives with Google Web Designer
      • Creating dynamic ads in Studio based on signals
      • Full customization and maintenance of advertising campaigns in DV360

      A/B testing

      • Preparation for A/B testing: setting goals and budget
      • Conducting A/B testing, setting up testing on the platform
      • Interpretation of test results based on reports

      Optimization

      • Optimization of advertising campaigns based on report’s data and further recommendations
      • Implementation of automatic bidding strategies including Custom Bidding DV360 algorithms

      Reports 

      • Setting up custom dashboards for campaigns goals and financial indicators analysis

      Turnkey services

      • Implementation of full-cycle approach from strategy to results
      • Customer consulting on the regular basis, the maintenance and optimization of advertising campaigns

      Brand Lift

      • Defining research objectives and agreeing on budgets
      • Research launch and results interpretation

      CAMPAIGN MANAGER 360 - INSTRUMENT FOR CAMPAIGNS' ANALYSIS AND OPTIMIZATION

      Analytics services in Campaign Manager 360
      Analytics services in Campaign Manager 360
      • Reach and overlap analysis of media campaigns
      • Analysis of viewability metrics and ad rotation
      • Detailed analysis of conversions
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      ANALYTICS SERVICES IN CAMPAIGN MANAGER 360

      Reach and overlap analysis of display campaigns

      • Creation CM360 campaign structure
      • Creation CM360 tracking pixels
      • Installation of tracking pixels in Gooogle Ads
      • Installation of tracking pixels in DV360
      • Installation of tracking pixels (Google Ads Manager, Admixer, Adwise, Advertgid, etc.)
      • Check of tracking in AdServer and test impressions launch
      • Impressions and clicks metrics reports extraction
      • Reach report extraction
      • Reach intersection report extraction
      • Fraud analysis and geo reports extraction

      Viewability metrics and ad rotation analysis

      • Creation of CM360 campaign structure as well as determination of the achievement level (reach level) and percentage of interceptions
      • Creation of AdServer tags in CM360
      • Installing AdServer tags in Gooogle Ads
      • Installing AdServer tags in DV360, integrating CM360 and DV360
      • Setting AdServer tags in the banner (Google Ads Manager, Admixer, Adwise, Advertgid, etc.)
      • Checking tracking in AdServer and test impressions launch

      Detailed analysis of conversions

      • Creation of pixels map, generating indicators and evaluating media plan
      • Creation of Floodlight pixels
      • Creation of custom Floodlight variables and define additional parameters
      • Setting up Floodlight pixels, setting up tags and triggers in GTM
      • Checking the installation of Floodlight pixels in GTM, comparing data in GA and CM360
      • Conversion report extraction
      • Data analysis of frequency and conversions
      • Analysis of conversions for each channel
      • Media analysis for other traffic channels without GA360

      SEARCH ADS 360 - SEARCH CAMPAIGNS OPERATING AND OPTIMIZING TOOL

      Automation services in Search Ads 360
      Automation services in Search Ads 360
      • Connecting platforms and analytical systems
      • Campaign automation (Inventory management)
      • Setting up search campaign optimization strategies
      • Usage of external information
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      AUTOMATION SERVICES IN SEARCH ADS 360

      Connection of platforms and analytics systems

      • Synchronization of Google Ads and SA360 accounts
      • Connection of Google Analytics and SA360
      • Connection of Facebook to SA360
      • Connection of feed and SA360 notebook depending on the format

      Campaign automation (Inventory management)

      • Creation of campaign templates
      • Creation of ad group templates
      • Creation of ad templates
      • Creation of keyword templates
      • Creation of site link templates

      Setting up search campaign optimization strategies

      • Evaluation of campaigns and determination of optimization strategy
      • Creation of pixels map in CM360 and evaluation of media plan
      • Creation of Floodlight pixels (in CM360)
      • Set up of Floodlight pixels, set up of tags and triggers in GTM
      • Verification of Floodlight pixels installation (via CM360)
      • Creation of optimization strategy in SA360 (by CPA, ROAS)

      Usage of external information

      • Connection of external data and SA360
      • Creation of complex optimization strategies in SA360 (Formula, Profit)

      DATA + DATA STUDIO - AD PRODUCTS OPERATION AND STATISTICS AUTOMATION

      Data analysis and optimization services in Data Studio
      Data analysis and optimization services in Data Studio
      • Optimization of statistics
      • Mass changes in DV360
      • Big data analysis
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      DATA ANALYSIS AND OPTIMIZATION SERVICES IN DATA STUDIO

      Optimization of statistics

      • Creation of dashboard, connection of SA360 data in Data Studio
      • Creation of dashboard with a comparison of planned and actual indicators in CM360 (Data Studio, Looker, etc.)
      • Creation of a dashboard based on fraud analysis in CM360
      • Creation of dashboard with conversion rates in CM360
      • Creation of dashboard with reach indicators in CM360
      • Automatic collection from different advertising sources and data processing

      Mass changes in DV360

      • Mass changes in DV360 ad campaigns: bids, budgets, end dates, status and other campaign settings

      Big data analysis

      • Segmentation of audiences based on their activity data (LTV) for further retargeting to these audiences, as well as look-a-like audiences
      • Creation of recommendations about products on the website based on the purchase database for client
      • Classification of audiences based on customer’s feedback