Search Ads 360

Search Аds 360 enhances search advertising performance through advanced optimization and automates the creation of search advertising campaigns

 

Get results in just 1-2 months of using Search Ads 360

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    24 CUSTOMERS
    24 CUSTOMERS
    are already using Search Ads 360 with Admixer
    1 MONTH
    1 MONTH
    average time to improve results
    GMP PARTNERS
    GMP PARTNERS
    Admixer is a partner of Google Marketing Platform since 2016
    11 SPECIALISTS
    11 SPECIALISTS
    GMP certified

    ADVANTAGES OF SEARCH ADS 360

    Automation of search campaign creation

    Inventory Management allows to facilitate the process of creation of campaigns, ad groups, ads, keywords, site links based on feed.

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    AUTOMATION OF SEARCH CAMPAIGN CREATION

    • all the campaigns can be formed on the basis of custom feed
    • accumulation of low-frequency keywords
    • dynamic parameters in ads (price, promotion) refresh automatically in ads when changed in feed
    • new products added in the feed are automatically transferred and created in ads
    Integration with other services

    Simple integration with other Google products, as well as the ability to connect third-party solutions, makes it easy to add Search Ads 360 in your digital marketing tool list

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    INTEGRATION WITH OTHER SERVICES

    The main services that can be linked and integrated with Search Ads 360:

    • Analytics
    • Tag Manager
    • Display & Video 360
    • Campaign Manager 360
    • Google Big Query
    • Data Studio

     

    • Full support for search systems: Google Ads, Bing, Yahoo! Japan, Yahoo! Gemini
    • Data transfer from other search systems: QiHoo360, Naver, AdMarketplace, Yandex
    • Third-party integration using API SA360
    • Data transfer from social media: Facebook, Instagram, Twitter
    Additional optimization options

    Auction-time bidding, machine learning optimization algorithms based on user’s contacts with other traffic channels

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    ADDITIONAL OPTIMIZATION OPTIONS

    Why is it important to consider contacts with other channels?

    As an example let us imagine the simplest situation when there are two users:

    • User “A” clicked on the DV 360 ad, then clicked on the search ad and converts.
    • User “B” only clicked on a search ad and converts.
    • The cost “A” and “B” clicks should be different, depending on how the contact with DV 360 ad influences the user’s decision to convert.
    • This simple situation is extrapolated to all channels and signals that are received by optimization algorithms. Using SA360 along with Campaign Manager 360 enables the creation of a Data-Driven Attribution model that will be used for optimization algorithms.

    OUR SERVICES

    Self-service
    Self-service

    Full access to SA360 to set up search campaigns

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    Get access to SA360

      Full-service
      Full-service

      Full range of services in setting and optimization of search campaigns in SA360 from certified specialists

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      Application for SA360 services

        Consulting
        Consulting

        Providing trainings, consultations, and customer support

        TAKE TRAINING
        Application for SA360 training

          WHO CAN USE SEARCH 360

          THE CRITERIA FOR USING THE SERVICE AND WHICH TASKS CAN BE SOLVED WITH SEARCH ADS 360

          • More than 20 conversions a week

            Projects that have 20 conversions/transactions per week from search ads

          • Profit Optimization

            Advertisers who want to optimize search and shopping campaigns for profit margins

          • Scale

            For those who want to scale ad campaigns in search systems

          • Saving time

            Agencies and advertisers who need to save time on maintenance search ad campaigns

          GET ACCESS TO SA360

          SUCCESS STORIES

          METRO Cash&Carry Ukraine
          METRO CASH&CARRY UKRAINE BOOSTS ROI AND REDUCES CPO WITH SEARCH ADS 360

          “Seeing a good result within the first three months of using the service, we can plan increasing investments in search ads.”

          – Viacheslav Ognov, E-commerce manager

          METRO Cash & Carry Ukraine

          Implemented jointly with the agency Iplace

          READ THE CASE STUDY
          UK & IE, IKEA UK
          IKEA BOOSTS AD SPEND ROI WITH GOOGLE SEARCH ADS 360

          “Use of Search Ads 360’s most powerful features allows us to test our products and focus on the geographical areas that best serve our stores. The approach has been so successful that we’ve evolved it into a fully-fledged campaign. It now serves as a vital part of our digital marketing efforts.”

          – Tania Douglas, Media Manager

          UK & IE, IKEA UK

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          SCOTIABANK BOOSTS MOBILE CONVERSIONS WITH GOOGLE SEARCH ADS 360

          “Using Search Ads 360 has shown that we can improve the ongoing bid management strategies that help us to achieve our goals, allowing to scale performance confidently.”

          – Sam Vandermark,

          SEM manager, Scotiabank

          READ THE CASE STUDY

          METRO Cash&Carry Ukraine

          Metro Cash&Carry Ukraine increases ROI and reduce CPO with Search Ads 360

          The Goals
          • Increase the number of transactions, the average cheque and revenue from search campaigns in the online store with more than 25 thousand products
          • Lower deal price by at least 20%
          • Cut time spent on effective bid management for 1.7 million keywords in 300 search campaigns by delivery region, 3-language versions of keywords and devices, by at least 20%.
          The Approach
          • Segmented campaigns by region and category, additionally launched search remarketing campaigns on Google Ads
          • Launched Search Ads 360 to optimize campaigns with targeted CPOs and increase campaign revenue with the ability to adjust bids in terms of keywords, devices, remarketing list, geography
          • Created a smart strategy for optimizing monthly expenses
          The Result
          • 65% increase ROI by using Search Ads 360 in just 3 months
          • 33% decreased CPO
          • 10% increase average cheque
          • 40% decrease time spent on managing and optimizing search campaigns
          • Optimized monthly expenses

          UK & IE, IKEA UK

          IKEA boosts ad spend ROI through Google Search Ads 360

          The Goals
          • Increase return on ad spend
          • Improve efficiency and cut time spent on account maintenance
          • Grow volume of store visits
          The Approach
          • Grouped accounts by device preference and applied geographic segmentation
          • Used Smart Bidding labels, web query reporting, and automated modifiers for remarketing lists
          • Launched adaptive shopping campaigns and categorized products by return on ad spend
          The Results
          • 68% increase in return on ad spend
          • 114% increase in online revenue
          • 232% increase in store visits

          Scotiabank

          Scotiabank boosts mobile conversions with Google Search Ads 360

          The Goals
          • Drive conversions
          • Maximize efficiencies within the team
          • Combine online and offline efforts
          The Approach
          • Tested Search Ads 360 smart bidding bid strategies
          • Used a formula column that weighted conversion sources
          The Results
          • 25.8% increase in mobile transactions
          • 78% improvement in impression share lost due to rank
          • 33.3% improvement in average position

          HOW WE WORK

          -1-
          APPLY

          Fill in the form on the website

          -2-
          SIGN THE CONTRACT

          Coordinate and sign the documents

          -3-
          CREATING ACCOUNT

          Within 2-3 days you get access to the account

          -4-
          PROVIDING SUPPORT

          We send educational tutorials and help with Search Ads 360 initial set-up