The challenge METRO Cash & Carry has an extensive online store with more than 25,000 products. Promoting so many items on search required significant time investment to manage bids across 1.7 million keywords in 300 campaigns, which needed to take into account device context, delivery regions, and keywords in three languages. The goal was to… Read more »
The challenge L’Oreal Ukraine wanted to relaunch Casting Creme Gloss (CCG), their first hair colour created for a younger audience. They wanted to build awareness of CCG as the best solution for young women colouring their hair for the first time. At the same time they refreshed their brand image to capture the attention of… Read more »
The challenge After seeing revenues decline year over year, Burger King Belarus realised that they needed to analyse their online performance. The goal was to find a way to optimise spend and improve their overall digital strategy. They realised that there was an opportunity improve efficiency within the search channel, utilising capabilities that existed within… Read more »
The challenge Like most online retailers, Black Friday is an important seasonal moment for Citrus. This time, however, the team faced the additional challenge of having to increase sales revenue over the previous year, while having less advertising budget to play with. The approach Citrus began by looking at ways to maximise the number of… Read more »